Ok, another shameful confession: I really like Gwyneth Paltrow’s much-maligned website, Goop.

Even worse: Recently I received a monogrammed Clare Vivier (now branded Clare V.) pouch from Goop’s retail section.

It was exquisitely packaged and included a “Thank you” card with helpful makeup tips printed on the back.

Two caught my attention:

• Avoid using any powder under the eye area as this is incredibly aging.
• Swap your black mascara for a dark brown as it’s softer, warmer and more forgiving.

The rest aren’t worth posting, but these two really speak to issues that are becoming of increasing concern in my life.