Aveda is a brand I’ve circled around for more than two decades.
Every five years or so, I come back to Aveda, but I never stay loyal.
There are just too many other good beauty brands out there for my fickle heart.
Two weeks ago I had some time to kill before a work dinner and stopped into the Aveda Experience Center, which is conveniently located across the street from my new office.
Did I mention my new office is in a dangerous location, one that is perilously close to fine retail offerings?
To be honest, I’ve never been particularly impressed by Aveda’s skin care line. While I generally love how Aveda products smell, when it comes to efficacy, I don’t want flower extracts, I want ALL THE CHEMICALS that science can deliver to magically make me look ten years younger.
But there was something appealing about Aveda’s new Tulasara line that captured my attention.
This brush first caught my eye:
This soft brush exfoliates dead skin cells at the surface and preps skin for further treatments. It’s meant to dry brush clean skin and then be followed by this pleasant smelling oil.
It’s a bit complicated, but Aveda describes using these two products together to create a “Radiant Awakening Ritual” (see the video here) that makes skin glow.
The brush is first swept across the face, neck and upper chest in upward circular motions for a minute, then downward strokes are done to cover the same surfaces. This is followed by application of the above oil, which is massaged into the skin for a minute and then allowed to soak in for four minutes before the skin is cleansed with your regular cleanser.
If you’re puzzled, so was I, and if you’re keeping track, this is now adding a whole extra step to skin care, including making the face oily and then washing said oil off.
For the record, I can get behind the idea that the brush may be gently exfoliating, and while the oil smells pleasant, I haven’t noticed any amazing glow. I’ve been trying to use this in the morning, when my skin is basically clean from the night before. After the oil step, I am using one of my regular cleansers (not Aveda) in the shower to wash my face.
I still love my Bliss toner for general use, but since I was in such an Aveda mood, I also picked up this toner-ish product as a post-cleansing step:
Two more Tulasara products are rounding out this regimen. The first is this concentrate:
The texture is ok, maybe a touch sticky but I am also probably using too much at any given time. Of all the products, this one smells the most like kitchen spices. The smell reminds me of these cumin roasted carrots I made over the weekend.
The final step is this rich moisturizing cream:
Aveda describes this as an overnight masque, but honestly, it’s like a rich moisturizer that could be used for everyday wear if you have dry skin. The smell is more pleasant than the serum above and I’ve been using it as moisturizer. The Aveda employee who helped me at the Experience Center mentioned this was perfectly fine to do, but he cautioned that this doesn’t have SPF in it. Good to know.
Was this the end of my Aveda spree? Unfortunately, no. I also bought a bunch of hair stuff, which I will review at a later time.
However, they did give me a free head massage, two cups of tea, and a deluxe size bottle of Rosemary Mint concentrate for being such a great customer that day at the new Aveda Experience Center!
While I’m still waiting for an amazing glow and transformation, I have pretty low expectations for these products and am enjoying them for what they are, namely great smelling lotions/potions/elixirs that promise a Zen-ish lifestyle to which I aspire.