ADAY is a new brand specializing in technical clothing for everyday life.

Translation: they sell easy-care wardrobe staples that seem perfect for travel and general comfort.

A lot of their styles are athleisure-y, but a few seem to be able to hold their own for work or elevated-beyond-sweatpants travel looks.

This oversized “Something Borrowed” shirt intrigues me, especially with the long hem in the back. It’s described as breathable, moisture wicking, lightweight and wrinkle free – all highly prized qualities IMHO. It comes in three colors (white, light blue, blush) and is currently available for pre-order ($125).

This bomber jacket ($165) is another new arrival. It comes in black or wine. ADAY describes it as “an easy-to-throw-on little black jacket, designed to move.” I like the cool perforated details down the back.

The “Like a Boss” sweatshirt ($110) comes in navy or white, and is made of a neoprene-like material. The funnel neck and mesh back panel provide interest.

The “Crash Cause” ($75) is a simple top in black or white that appears to be made from the same fabric as the sweatshirt, and it also has a mesh back and a bonus zipper detail.

I wasn’t crazy over any of ADAY’s pants, but I’m including this pair of high-waisted “Brakes On” leggings ($95) because many people will probably like the cell phone pocket:

As I’ve said many times before, leggings are not pants, so these bottoms would be strictly gym – not airplane – material for me.

What do you think of ADAY?